Email Marketing is a type of direct digital marketing that uses electronic mail as the marketing communication delivery method. Email marketing is used in a number of ways by organizations, professional and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, newsletters, or for communicating promotional offers and more.
Management of Email marketing (or e-mail marketing) is a popular form of small business marketing. It offers one of the best advertising returns for any small business. According to research by the Direct Marketing Association, in 2008, email marketing returned $45.06 for every dollar spent on it — but industry experts say that small businesses are slow to adopt email marketing practices.
One contributing factor to low adoption rates by small businesses is due to time constraints. Small business owners are swamped and it can be a challenge to fit email marketing into an already full schedule. Another factor is that small business owners can be intimidated by the phrase “email marketing,” and they mistakenly believe they need to be a marketing expert to run e-mail campaigns.
Small Business Marketing with Social Media
Social media is the new buzzword that is used to describe a variety of Web-based platforms, applications and technologies that enable people to socially interact with one another via the Web. Some examples of social media sites and applications include Facebook, YouTube, Del.icio.us, Twitter, Digg, blogs and other sites that have content largely contributed based on user participation — that is, sites that organize and deliver user-generated content (UGC). Unlike traditional PR and advertising, which can be costly, the main cost associated with social media is time, not cash. And any business willing to spend some time on social media and networking sites, building a community or fan base can benefit.